A subscription service
We pick your billing date.
That day is yours now.
Cancel any time. Though luck favours the committed.
Everyone has a lucky number. Most people just haven't been assigned one properly.
We fix that. Subscribe and we assign your billing date at random. That date is now yours. Your lucky day. Every month it comes around, you'll know.
Some people check the date before meetings. Before deals. Before decisions. A small ritual. A small subscription. $1.99 a month.
Randomly. That's what makes it lucky.
You don't choose luck. Luck chooses you. That's the whole point.
Yes. "I got you a lucky day" is one of the better gifts you can give.
Yes. But your lucky day will still be yours. We can't take that back.